Is it true people can make money by blogging?
This is one of the questions people frequently asked about making money through blogging. The short answer to that is YES.
There are people who make money online by blogging. And there are many of them. It you have any doubt, you can check this list of the Top 10 Most Paid Bloggers.
That being said, one who want to start blogging should learn the process to create your own blog.
In fact, making money online by blogging can be challenging. At least when you just started.
It will take you some time and efforts to see tangible results. The good news is that it is possible and doing it right, it can be very rewarding.
With the right approach, the process is very doable to anybody.
Here is a comprehensive guide how you can start blogging and make money from it.
The fundamental of blogging
There are a few fundamentals you need to follow to create a success in blogging.
1. Find a niche
First of all, you need to choose a niche.
What is a niche?
To simply put, a niche is the theme topic of what you want to blog about. It is a focused topic you want to write your content about.
Finding a niche is a process where you determine the main idea of your blog. It is highly recommended to start with something that you have passion about or something you have good knowledge on.
For example, if you have passion in knitting, you can create your blog around the topics related to knitting; tips and guides on knitting, tools and appliances used in knitting, where to find these appliances, is there any course related to knitting you would recommend to your readers and so on.
2. Blog for your audience
Once you have decided your niche, you may start writing content about it.
That’s blogging all about; writing content about your niche.
What to write?
This is the most common question when it comes to writing your first blog post.
The easiest way to get started your blog is by asking yourself some questions which represent your readers’ curiosity. Always put your readers in mind.
You want to write for audience. In each post you create, make sure it is engaging, offer valuable information that answers your readers’ questions and give solutions to problem your readers may have.
3. Built trust
Trust is something you build over time.
That is the main reason why you need to think about your readers when writing your content.
The more you understand about your audience, the easier for you to write your content that will engage them.
And the more you build up your credibility in the eye of your readers, the more they trust you.
4. Write blog posts consistently
You are not going to make the cut if you are writing seasonally.
You need to produce your blog content consistently. At least at the beginning of building your blog.
This is important to build your blog presence, not only to your readers but also to the search engines.
Having a blogging plan and create more ideas along the way are important to bring your blog to mature.
How to attract traffic to your blog
Traffic is the core element in blogging. Without traffic, your blog site is useless, so to speak.
The fact is, driving traffic to your blog can be quite challenging. Even top bloggers are facing the same challenge.
Fortunately, there are certain steps that you can take to boost traffic to your blog.
1. Provide Useful and Unique Content
Providing information that people need is one of the best ways of driving traffic.
Although a blog is more like a journal, make your posts that is engaging. Impart good values to your readers.
Always write your content with your readers in mind. When you provide valuable information, your audience will want to read more from your site.
Writing relevant and unique content for your site is super important.
It is important not only to your audiences but also to search engines i.e. Google, Yahoo, Bing.
2. Build Relationship with Your Readers
Building relationships with your readers is crucial when it comes to blogging.
You have to build strong relationships with both your readers and other bloggers.
You can foster great relationships with your audience through the blog’s comments section and tailored emails.
3. Social Networks Presence
Social networks are a good places to start building relationships with your readers.
Always share your content to your social networks. People will value good content that they are willing to share it with their relatives and friends.
This is a free traffic source that many bloggers leverage on to get their blogs more exposure and followers.
4. Bloggers Networking
Other bloggers are your competitors.
On the other hand, they can be your allies.
A collaboration of like-minded bloggers in the same niche can be a great source of building your site presence.
They can help by linking your site to their and vice versa. It is a win-win situation.
They could also share your blog post to their social media accounts like Facebook, Twitter, Instagram, Pinterest and others.
5. Blogger Forums
Another source of traffic is forum sites.
You can join forums related to your niche and make your presence there. Interact and engage other members by giving valuable information, suggestions and reference.
This will build trust in you and what you are presenting i.e. your blog.
When creating your profile, always include your website address where people can click and come to your site.
This is another free traffic for you.
6. Utilize Google Analytics
Web analytics will help you to determine the strategies that work best for your blog.
Google analytics provides useful data on your site visitors such as the sources your visitors, the keyword(s) used they used to search, the country and region of your readers, the device they used to browse your site and many more.
All these data is useful to review and revise your blogging strategies.
It also provides insight of your site which help you offer what your readers want.
7. Guest Posts
If you find that you are not providing enough content for your readers, you may engage others to write for your blog.
Guest posting has the advantage of enriching the content on your site as each writer has his/her own style of writing.
They will provide a new perspective for your readers and this should enhance your site presentation.
On the other hand, you can also write for other blogs. The blog owners will usually link back to your site at the end of your post which is good for SEO strategy.
How to Monetize Your Blog
Treat your blog as a business.
That being said, always focus on giving value to your reader first before start monetizing your blog. Build your presence and trust among your readers.
Monetization is handy when your site has established in the eye of your readers as well as search engines.
Here are some ways you can monetize your site.
1. Pay per Click Ad Networks
There are several great ad networks that you can use for your blogs.
One of the most well known is the Google AdSense program.
A cost per click model means that you are paid each time a visitor clicks on an ad.
Google reads your post and finds relevant ads to display next to it. It is the quickest and easiest way that most bloggers use to make money.
2. Cost per Thousand Ad Networks
While Google’s AdSense pays on a click basis, there are other networks that use the total number of visitor impressions (usually 1,000) to determine payment.
They include Pulsepoint, AdClickMedia, Adify, Casalemedia, and Adbrite.
You may not earn much at the beginning with these networks.
However, they can be very rewarding when your traffic grows.
You can maximize your earnings by combining AdSense with cost per thousand networks.
3. Affiliate Product Sales
Affiliate ad or referral programs operate in the same way as a conventional commissioned salesperson.
You post affiliate ads on your blog. If a user makes a purchase via the ad, you receive a percentage of the sales price.
There are numerous affiliate ad programs and networks available online you can join.
You may even approach some companies directly.
Some great affiliate programs to get you started include Amazon’s Associate program, Click Bank, Commission Junction (CJ), Shareasale, LinkShare, FlexOffers, E-Junkie and many others.
4. Direct ad sales
If your blog attracts impressive user traffic, you can directly sell ad space to advertisers.
The secret here is treating advertisers like partners.
Developing a long-term relationship with advertisers translates into a continuous revenue stream.
Many bloggers lose money during the time when they lack advertisers.
Keeping advertisers for as long as possible is crucial.
Making money through blogging is very possible.
There are many success stories of people earning a living through blogging alone.
Blogging is an investment that requires time, regular input and constant learning.